Patient Access Services

Experience is everything

We develop purpose-built patient access solutions fit to each patient’s unique journey for a seamless, scalable experience that connects your therapeutic to those who need it most.

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Your Path to Patient-first Programs

Supporting a patient’s treatment journey begins with listening to their needs and continually striving for the most effective ways to assist them in their individual journey. Unfortunately, some patients experience barriers to access that delay their treatment or negatively impact their quality of life. UBC is skilled at overcoming challenges that affect patients’ timely access to start therapy and ability to continue on therapy. These skills and knowledge allow us to design the most efficient support programs for your patient population and product using a combination of high-touch and high-tech solutions.

A Better Start to Therapy

With streamlined enrollment options and real-time capabilities, including purpose-built patient access technology solutions, UBC brings a “no patient left behind” approach to the start of therapy.

One Size Fits None​

Customized patient support models range from complete digital engagement to dedicated case management models. Our patient support hub services provide comprehensive resources to improve patient engagement and experience.

Targeted Tech, Expertly Applied

Our patient access services are driven by innovative, customizable technology designed to streamline the patient journey from prescription to therapy. With a comprehensive suite of eServices, our patient access platform improves speed to therapy, boosts patient engagement, and reduces administrative burden.

Stronger Brand Management

Create positive brand engagement through a combination of technology, case managers, and clinical educators. UBC’s patient access technology solutions meet patients where they are with tailored messages from our digital assistant to complement key program activities. Personalized engagement from case managers and clinicians wrap around the patient when required.

Rigorous Quality Management & Oversight

Our staff is hired for fit, guided by a dedicated training team, and overseen by program leaders with quality monitoring tools and insights driven by automation and AI.

Customizable Patient Support to Eliminate Barriers and Improve Speed to Therapy

Every UBC program is designed with the patient in mind and to meet the individual needs of your product and the broader patient population. We offer tailored patient access services to enhance the patient journey, including concierge care services, e-prescribing, and electronic benefit verification. Establishing an inclusive strategy, supported by a streamlined, tech-enabled process, allows for more efficient product implementation and distribution.

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Access Solutions

  • Reimbursement & Access Support
  • Program Awareness
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Affordability Solutions

  • Copay Consulting
  • Copay Program Execution
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Adherence Solutions

  • Care Coordination
  • Clinical Education

Frequently Asked Questions

What does UBC's patient access programme include?

Three integrated sub-capabilities: Access Solutions (reimbursement and access support, programme awareness), Affordability Solutions (copay consulting, copay programme execution), and Adherence Solutions (care coordination, clinical education). Most specialty launches need all three, with the weighting shifting by therapy type — a high-cost rare disease therapy weights differently from an oral oncology programme.

Programmes are designed around the specific therapy, patient population, and channel — not assembled from a fixed template. That ranges from complete digital engagement for simpler programmes to dedicated case management for high-touch specialty therapies. The starting question is always what the patient needs to start and stay on therapy, then UBC works back to the support model that fits.

Access gets patients on therapy (benefit verification, prior authorisation, payer navigation). Affordability removes the financial barrier (copay programmes, gross-to-net design). Adherence keeps them on therapy (nurse-led engagement, education, risk monitoring). Most specialty launches need all three because the failure modes are different — a patient can clear access and stop because of cost, or clear cost and stop because of side effects.

Technology removes friction; people remove fear. Digital enrolment, electronic benefits verification, eService tools, and SMS-enabled virtual assistants accelerate the parts of the journey that don’t need a human. Case managers, reimbursement specialists, and nurses handle the moments that do — complex prior authorisations, side-effect conversations, plan transitions, infusion coordination. The balance shifts by therapy and by moment, not by company policy.

It’s the operating principle behind how the hub is staffed and measured. Programmes are designed to start with full enrolment workflows for every patient, real-time status tracking so cases don’t fall through, and escalation paths when a patient hits an unexpected barrier. Speed to therapy and enrolment completion are tracked at the case level, not just in aggregate reporting.

Staff are hired for fit, trained by a dedicated programme training team, and overseen by programme leaders using quality monitoring tools and AI-driven insights — call sampling, sentiment analysis, escalation pattern detection. The aim is to find issues early in the case rather than during the next monthly report.

Typically 9–12 months ahead of launch for specialty programmes, longer for cell and gene therapies where site-of-care setup and billing-and-coding education take time. The engagement curve is heavier early — programme design, technology configuration, staff training, payer landscape work — then settles into operations. Starting late means the team is still ramping when the prescriptions begin to land.

Learn More About UBC's Patient Access Approach

Interested in learning more about how UBC’s patient access approach enables patients to maximize the benefit of your therapeutics?

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.